Note: As you'll see from the settings at this step, creating a new channel name will also create a new Google account with its own settings and YouTube history. For this example, we’ll choose the "Use custom name" option, which is recommended for small businesses and brands: You have the option create a YouTube channel with your name or a custom name. Next, you’ll have the option to create a personal channel or a create a channel using a business or other name. In the top right corner of the screen, click on your profile icon and then click "Create a channel." Where to find the YouTube "create channel" link 3. Then log in using the Google account you’d like your channel to be associated with: 2. ![]() Head over to and click ‘sign in’ in the top right corner of the page: Getting a new channel set up is a simple and quick process, though. However, Google accounts don’t automatically create YouTube channels. If you have a Google account, you can watch, share and comment on YouTube content. How to create a YouTube channel Creating a YouTube channel using your Google account If you’ve been debating getting started on YouTube or have maybe experimented a little and not yet found your feet, this post is for you. This means there’s a huge opportunity for your business on YouTube. In reality, though, video is becoming much easier and cheaper to create. Or at least that’s the perception many of us have. In short, because video is harder to produce than a blog post or an image. ![]() ![]() So why aren’t businesses investing in YouTube as part of our social media strategy? are actively using YouTube, and my hunch is that figure would be pretty accurate worldwide, too. What’s amazing, though, is that only 9% of small businesses in the U.S. ![]() On mobile alone, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. YouTube, the Google-owned video network, boasts over a billion users - almost one-third of all people on the Internet - and every day people watch hundreds of millions of hours on YouTube and generate billions of views.
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